Over 20 years of helping FMCG brands to execute in market, has instilled a clear understanding that every business is focused on delivering new products, creating brands which endure, and achieving a ROI. I help support brands to future proof and deliver viable innovation and design at pace, while being commercially competitive.

I've held leadership roles in global brand design agencies, such as Pearlfisher and jkr, developing and executing future focused insight, design and innovation projects. I've worked on some of the most iconic packaging and product solutions for global brands and entrepreneurial start-ups spanning across food, drink, health, beauty and pharma.

I started my career at the cutting edge of packaging development and production, so I know the intricacies of manufacturing and understand what it takes to land solutions in the real world.

You can always expect innovative, tangible and pragmatic solutions. Never losing sight of execution. Simply put: I help you get great stuff done and make ideas a reality!

Let's start a conversation.

Shaun Jones

Founder of Prototipe





"Shaun is a calm collaborator who is able to handle an innovative client. I can't recommend him highly enough and definitely a guy that you want on your team when the road ahead is a bit fuzzy."

Gareth Stevens - Import Portfolio Director, Coke

"I would highly recommend Shaun to any company looking for creative ways to team-build, brainstorm, create business plans, or overcome particular business challenges, or just for a fun day creating in new and innovative ways.”

Sarah Zaman - Corporate Counsel, Ascential Group Ltd


John Mathers - Previously CEO, Design Council

"I thoroughly enjoyed working with Shaun. He's a bit of a rare breed...a Realisation expert who is not only at the the top of his game, but also has the rare ability to transmit his enthusiasm to his clients in an engaging and credible way."

"Shaun worked with us to inspire and challenge our

business with disruptive future thinking, as well as bringing a very pragmatic approach to how we could apply those key insights and help our business innovate for the future." 

April Redmond - Global Brand VP, Unilever